About I.T. Feels

I.T. Feels was started with a clear purpose. Our mission is to improve the quality websites, especially for small and medium businesses. The word 'usability' is banded around these days like it's going out of fashion. Yet still basic mistakes, like annoying opening Flash animations, are still to be found.

To make your website stand-out from the rest it must achieve 3 targets:

Your website must be useful
It must also be usable
Finally, it must be desirable

Your Website Needs to be Useful

Many websites fall at the first hurdle. Failing to correctly identify what your customers want from your website will lead to an unprofitable website.

Your Website Needs to be Usable

From clashing colour schemes to bizarre use of Flash animations - they all affect how user friendly your site is. Get it wrong and you will have your customers fleeing your site - never to return.

Your Website Needs to be Desirable

Researchers have found that your customers get their first impression of your site in only a 20th of a second. So making your site desirable is key to building trust with your customers.

Do not despair - help is at hand

Whether you have an existing Internet presence, or are starting from scratch - I.T. Feels can help you create an Internet presence that will look good - and feel great!

It is our passion that drives us. Creating a great Internet experience is not only good for your customers - it's good for your bank balance too!

How I.T. Feels came about

The name for I.T. Feels came from a phrase I used to find myself repeating time and again to customers and fellow colleagues.

"It is not just about how a website looks, it's about how it feels."

The meaning may not be clear to all, so I will explain. Have you ever taken ages to find something you want from a particular website. How about clicking a link or button and it did something you did not expect. How did it make you feel?